Terms of service

Beatrice is a booking, payments and reminders platform for hair, beauty and other personal-care businesses. An account includes a branded booking page, a back-office for services, bookings and clients, and integration with Stripe for deposits, balances and no-show fees. Beatrice is currently in early access: features roll out area by area, and we will tell you clearly what is live before you start paying a monthly fee.

A founding-member reservation is a small deposit (stated at checkout, currently £20) that locks your founding monthly rate for as long as you remain a subscriber. It is fully refundable on request at any time before your subscription starts, and if you do join it is credited against your first bill. The reservation is not a purchase of the service itself; no monthly fee is charged until your account is live and you confirm your plan.

The monthly price shown when you reserve is the flat platform fee; it does not scale with how many bookings you take. Team allowances and per-chair pricing are stated on the pricing page. Prices exclude VAT where applicable. In addition to the monthly fee, Beatrice charges a per-plan processing fee on payments taken through the platform, between 1.0% and 2.5% depending on plan. Once your business passes 100 bookings in a calendar month, payments for bookings beyond the 100th that month are charged at half these rates. The fee is taken as a Stripe Connect application fee and is in addition to Stripe's own processing fees; every payment's gross, fee and net amounts are itemised in your back office. We never charge a commission on your own clients.

Customer payments and deposits flow through Stripe Connect directly to your connected Stripe account. We never hold customer funds on our balance. Your relationship with Stripe is governed by the Stripe Connected Account Agreement, which you accept when you onboard. You are responsible for fulfilling the bookings your customers pay for and for your own refund, cancellation and VAT arrangements.

Joining the waitlist means we may email you occasional product updates and your early-access invitation. Every email includes an unsubscribe link; unsubscribing at any time removes you from all non-transactional email. We never sell or share your details.

For the personal data of your clients, you are the data controller and Beatrice is your data processor. A full Data Processing Agreement is published before your account goes live and forms part of these terms from that point. You are responsible for having a lawful basis to collect and share your clients' data and for any consents you rely on.

You agree not to use Beatrice to send unsolicited marketing outside applicable consent, impersonate another business, attempt to access another tenant's data, or upload unlawful, infringing or harmful content. We may suspend access where we reasonably believe these terms or the law are being breached.

Nothing in these terms excludes liability that cannot be excluded by law (such as for death or personal injury caused by negligence, or fraud). Subject to that, and to the maximum extent permitted by law: we provide the platform "as is"; our aggregate liability to you is limited to the fees you paid us in the 12 months before the claim; and we are not liable for indirect or consequential loss, for the conduct of your clients, or for losses flowing from third-party providers (such as Stripe) beyond our reasonable control.

We may update these terms from time to time. For material changes we will give reasonable notice (for example by email or in-product). Your continued use after the change takes effect is acceptance of the updated terms.

These terms are governed by the laws of England & Wales, and the courts of England & Wales have exclusive jurisdiction over any dispute.

For any queries, including data protection, contact hello@heybeatrice.com. Beatrice is the sister platform of Pretty Pooches, built on the same core.