Terms of service

Beatrice is a booking, payments and reminders platform for hair, beauty and other personal-care businesses. An account includes a branded booking page, a back-office for services, bookings and clients, and integration with Stripe for deposits, balances and late-cancellation fees. When a client doesn't turn up, the deposit they paid is kept and nothing further is charged — there is no separate no-show fee. A late-cancellation fee is never more than the deposit the client paid: it is taken from that deposit (the rest is refunded) and is never charged to a saved card; with no deposit, a late cancellation costs nothing. If a client's patch test rules the treatment out (a reaction, or a result that says not to go ahead), the client gets a full refund: cancel it as “We're cancelling”. Only a patch test the client didn't attend or complete in time can be treated as the client's fault, where your cancellation policy applies, capped at the deposit. Beatrice is currently in early access: features roll out area by area, and we will tell you clearly what is live before you start paying a monthly fee.

A founding-member reservation is a small deposit (stated at checkout, currently £20) that locks your founding monthly rate for as long as you remain a subscriber. It is fully refundable on request at any time before your subscription starts, and if you do join it is credited against your first bill. The reservation is not a purchase of the service itself; no monthly fee is charged until your account is live and you confirm your plan.

The monthly price shown when you reserve is the flat platform fee; it does not scale with how many bookings you take. Team allowances and per-chair pricing are stated on the pricing page. Prices exclude VAT where applicable. In addition to the monthly fee, Beatrice charges a per-plan processing fee on payments taken through the platform, of 1.90–2.90% depending on plan plus 30p per payment. It applies to each card payment taken through the platform — a deposit, or a balance your customer pays by card — and never to a tip or to money you take outside the platform. A balance your customer pays by card carries the same plan percentage and fixed amount per payment as a deposit. That rate is the same at every volume — there is no discount tier and no surcharge tier. The fee is taken as a Stripe Connect application fee. Stripe's own processing fees are separate: while your payments run as Stripe destination charges — which is how every account is set up today — Stripe bills Beatrice for them rather than your account, which is why your back office itemises card processing as zero. If that ever changes for your account we will tell you before it does. Every payment's gross, fee and net amounts are itemised in your back office. We never charge a commission on your own clients.

You appoint Preson Limited as your commercial agent to collect payments from your clients for your bookings. Client payments are Stripe destination charges: Stripe takes each payment on our platform account, which is why the client's card statement shows our name, usually followed by yours, and the money is then transferred to your connected Stripe account, less our fee, for payout to your bank weekly, on Fridays. If a refund or recovery leaves your Stripe balance negative, Stripe may recover it from your bank account. When we receive a client's payment, their debt to you for that amount is discharged. We collect as your agent only: the contract for the service is between you and your client, and you remain responsible for providing it. Refunds are paid back through us, on your instructions or where your client terms or the law require it, and the refunded amount is recovered from your connected account. Our fee on a payment is not returned when that payment is refunded — whether you cancel, your customer cancels, or you refund as a gesture — because the card processing it pays for is not returned to us either. We return it only where the refund corrects a mistake of ours. Chargebacks. Because your customers pay through our Stripe account, a customer's bank raises a chargeback with us. We help you contest it: you send your evidence from the Disputes page in your back office and we submit it to the bank. If the chargeback is lost, you bear it — the disputed amount plus Stripe's dispute fee — unless it was caused by a mistake of ours. We recover it from your connected Stripe account by reversing the transfer for that payment and, for anything left, by debiting your Stripe balance (you authorise these debits by accepting these terms); if your balance is short we collect it from your next takings. A chargeback that is won costs you nothing. Every recovered amount is itemised under Payments → Fees. Your relationship with Stripe is governed by the Stripe Connected Account Agreement, which you accept when you onboard. You are responsible for fulfilling the bookings your clients pay for and for your own VAT arrangements. If you cancel a booking, your client gets back everything they paid for it.

Joining the waitlist means we may email you occasional product updates and your early-access invitation. Every email includes an unsubscribe link; unsubscribing at any time removes you from all non-transactional email. We never sell or share your details.

For the personal data of your clients, you are the data controller and Beatrice is your data processor. A full Data Processing Agreement is published before your account goes live and forms part of these terms from that point. You are responsible for having a lawful basis to collect and share your clients' data and for any consents you rely on.

You agree not to use Beatrice to send unsolicited marketing outside applicable consent, impersonate another business, attempt to access another tenant's data, or upload unlawful, infringing or harmful content. We may suspend access where we reasonably believe these terms or the law are being breached.

Nothing in these terms excludes liability that cannot be excluded by law (such as for death or personal injury caused by negligence, or fraud). Subject to that, and to the maximum extent permitted by law: we provide the platform "as is"; our aggregate liability to you is limited to the fees you paid us in the 12 months before the claim; and we are not liable for indirect or consequential loss, for the conduct of your clients, or for losses flowing from third-party providers (such as Stripe) beyond our reasonable control.

We may update these terms from time to time. For material changes we will give reasonable notice (for example by email or in-product). Your continued use after the change takes effect is acceptance of the updated terms.

These terms are governed by the laws of England & Wales, and the courts of England & Wales have exclusive jurisdiction over any dispute.

For any queries, including data protection, contact hello@heybeatrice.com. Beatrice is the sister platform of Pretty Pooches, built on the same core.