Privacy policy

this business decides how your data is used and is the data controller. Beatrice runs the booking platform on the business's behalf as its data processor — we only use your data to provide the service. For anything about your bookings, contact this business directly.

When you book with this business, we collect your name, email address and phone number; for mobile or at-home appointments, your address and location so your groomer can travel to you. We also store your appointment history, the notes your groomer keeps about your treatments, your reminder preferences, and any photos you or the business add to a treatment record. We do not hold information about any pet.

Some treatments require the business to ask you about your health before it can go ahead — for example a patch test, allergies, medications, skin conditions, pregnancy, or a consent form for a procedure such as laser, tattooing, piercing or permanent makeup. Where this business asks you for that, your answers are stored against your appointment and are visible only to this business.

Health information is special category data under the UK GDPR, which means it gets extra protection and can only be handled on one of the narrow grounds the law allows. [[ LEGAL REVIEW: state the Article 9(2) condition this business relies on for health data, and the retention period for treatment and consent records — local-authority licence conditions for tattoo, piercing, permanent makeup, electrolysis and laser can require longer than the 7 years stated below. ]]

We use this information to take and manage your bookings, to send you appointment reminders and service messages by email, SMS and (where enabled) WhatsApp, to process payments, and to keep a service history that helps your groomer treat you safely. We'll only send you marketing messages if you've agreed to them, and you can opt out at any time.

Card payments and deposits are handled securely by Stripe. Neither this business nor Beatrice ever sees or stores your card number.

We share data only with the trusted providers needed to run the service: Stripe (payments), Twilio / Meta / Amazon SES (reminders by SMS / WhatsApp / email), our hosting and mapping providers, and PostHog (product analytics — usage measurement, funnels, heatmaps and session replay; replay masks all form input by default, and it only runs after you accept analytics cookies). We do not sell your data. For the current list of the providers Beatrice uses, email hello@heybeatrice.com.

You can download a copy of all the data we hold about you, or permanently delete your account, from Your account → Your data. You can also ask us to correct anything that's wrong, or to restrict or object to how your data is used. Some booking records are kept for around 7 years after deletion to meet tax and dispute-resolution rules — we anonymise these so they no longer identify you.

For questions about your data, contact this business directly. For platform-wide concerns, contact hello@heybeatrice.com. If we can't resolve a concern, you can complain to the UK Information Commissioner's Office at ico.org.uk.